Resources: NVHR World Hepatitis Day Information

World Hepatitis Day -- May 19, 2008

	NVHR World Hepatitis Day Information Toolkit      Postcards (.pdf format) Posters (.pdf format) Website Banner #1 Website Banner #2
	Please feel free to share this "Am I Number 12?" hepatitis  artwork far and wide – the more people that use them the better! We are hoping to print and distribute the post cards and posters throughout the country. (Stay tuned for more information on this.) The high-resolution versions of these materials have been uploaded onto the global campaign FTP site (http://portal.fleishman.com).Please let me know if you need assistance accessing the high resolution files. Chris Taylor, Viral Hepatitis Program Manager ctaylor@NASTAD.org For the website banner ads, your IT department should be able to help you upload these onto your website and we encourage you to add a hyperlink to the banner ads that link to the global campaign website at www.aminumber12.org Organizers would like to use photos of how you are using these materials on the global campaign website – please send these photos to worldhepday@fleishman.com
World Hepatitis Day Press Release #1  Click here for a press release to announce the launch of the global viral teaser campaign – ‘Am I Number 12?’  As you know, global organizers will be launching the online strategy shortly, and to tie-in with this, have developed a press release that you can send to your media to inform them of the campaign. The embargo for this press release is Thursday, April 24. This date has been planned to coincide with the 43rd Annual Meeting of the European Association for the Study of the Liver (EASL).  Please do not distribute this press release before Thursday 24 April.  We hope this press release will help you generate media coverage around the campaign in the run-up to World Hepatitis Day. What you can do: -Add information to this press release to discuss activities planned in your own state/county/city. -Add your contact details to the end of the press release -Attach photos that you have of the ‘Am I Number 12?’ logo being used in your area -Send the press release to all of your media contacts on Thursday, April 24 and let them know that you will be sending them further information on Monday May 19, 2008 -Call your media contacts and journalists to see if they are interested in covering the story -Send the global team any articles / coverage that you achieve. Worldhepday@fleishman.com

Global Landmark Project

An inexpensive, but effective way to show that groups all over the world are involved in raising awareness of the issues around chronic viral hepatitis will be to show images of the teasers in recognizable global locations. Global organizers will then collate these images into a variety of formats and distribute them to planners throughout the world so they can be used in local media and government campaigns, put on your websites, at meetings etc. to show that you are part of a global movement.

It is vital that you capture on camera examples of these teaser activities and forward them to the global team as early as you can. In order to make this recognizably global, these images need to include some cultural reference (e.g. someone wearing an “Am I Number 12?” T-shirt in front of a landmark; or a bus with an “Am I Number 12?” advert passing in front of a landmark; or people carrying “Am I number 12?” umbrellas in front of a landmark; or people holding “Am I number 12?” balloons in front of a landmark; or people holding a banner of “Am I number 12?” in front of a landmark, etc etc etc). Unfortunately there is not a clearinghouse to order products with the logo, but you are encouraged to print the logo for promotional items, etc. in your area.  Please send your digital images to worldhepday@fleishman.com .

Case Studies
Global organizers would like to include patient stories on the global World Hepatitis Day campaign website, and would like your help!  They are hoping to include at least three case studies from each global region.  Based on the information that you share with them, they will write short stories about the patients – which will then be sent to you for approval and which will then be included on the global website. In addition, it would be great if you could share a color photo.

In order to write the articles, organizers would appreciate it if you could answer the following questions and send the information and this consent form to worldhepday@fleishman.com by no later than Friday 18th April:

Questions in PDF Format

Questions in DOC format

Sample Questions

1. What is your name?
a. How old are you?
b. Where do you live?

2. Are you married or in a relationship?
a. Do you have children?

3. Do you have hepatitis B or C?
a. Do you know how you contracted hepatitis B or C? (not essential; we can leave that out if you prefer not to respond)
b. Does anyone else in your family have hepatitis B or C?

4. Do you have any other health conditions? (for example, co-infection, heart disease, diabetes)

5. When were you first diagnosed with hepatitis B or C?
a. Where did you go for information when you were first diagnosed? (for example websites, patient groups)
b. Who did you first tell when you were diagnosed with hepatitis?
c. How did your family and friends react when you were first diagnosed?

6. Have you received treatment for their hepatitis B or C?
a. If yes, was it successful? Did you experience side-effects? What treatment did you receive?
b. If no, what is the reason?

7. Are you currently in work, education, unemployed, retired or other?
a. If currently working, what was the reaction of your employer when you first told them you were diagnosed with hepatitis?
b. Has your diagnosis affected your work or study/education?

8. What is the biggest challenge you face related to hepatitis?

9. If you could be President/Prime Minister for one day, what would you do to help patients with hepatitis B or C?

10. Which famous person do you most admire and why?